What is Off-Page SEO? A Guide to Off-Page SEO Strategy
Off-page SEO refers to the optimization of external factors that can impact a website’s visibility and ranking in search engine results pages (SERPs). Unlike on-page SEO, which focuses on optimizing elements within a website, off-page SEO involves improving factors such as backlinks, social media signals, and other external signals that can influence a website’s authority, relevance, and trustworthiness.