PPC stands for Pay-Per-Click. It is a type of digital advertising where businesses pay a fee each time their ad is clicked. PPC advertising allows businesses to reach potential customers at the exact moment they are searching for products or services like theirs.
Digital marketing is the practice of promoting products, services or brands through electronic media channels such as search engines, websites, social media, email, and mobile apps.
It allows businesses to reach a wider audience than traditional marketing methods and can be cost-effective and measurable.
SEO stands for “Search Engine Optimization.” It is the process of optimizing a website or a web page in order to improve its ranking in search engine results pages (SERPs) for specific keywords or phrases. This is done by making changes to the content, structure, and code of a website, as well as building backlinks from other sites.
