Digital Marketing

what is ppc

What is PPC (Pay-Per-Click)? Definition, How PPC Works, Benefits

Leave a Comment / All Topics, Digital Marketing, PPC / By Deepak Tyagi

PPC stands for Pay-Per-Click. It is a type of digital advertising where businesses pay a fee each time their ad is clicked. PPC advertising allows businesses to reach potential customers at the exact moment they are searching for products or services like theirs.

what is SEO

What is Search Engine Optimization (SEO)? How does it Work?

5 Comments / Blogs, Digital Marketing, PPC, SEO / By Deepak Tyagi

SEO stands for “Search Engine Optimization.” It is the process of optimizing a website or a web page in order to improve its ranking in search engine results pages (SERPs) for specific keywords or phrases. This is done by making changes to the content, structure, and code of a website, as well as building backlinks from other sites.